Why it's WOW

• Award-winning water resistant technology blocks out humidity + locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture

• Delivers silky, glassy-smooth, super frizz-resistant styles

• Heat-activated formula contains heat protectants

• Ultra-light spray feels like nothing is on the hair

• Economical. Results last through 3-4 shampoos